Jólabókaflóð.

Global Literary Celebration.

Jólabókaflóð, meaning "Christmas Book Flood" in Icelandic, is a unique and cherished holiday tradition that has captured the hearts of book lovers around the world. This Icelandic custom involves the exchange of books on Christmas Eve, setting the stage for a cozy night of reading.

The tradition has its roots in World War II when paper was one of the few goods not rationed in Iceland. As a result, book publishers began releasing their new titles in the months leading up to Christmas. This created a literary abundance just in time for the holiday season, and the practice of giving books as gifts took root.

On Christmas Eve, Icelanders exchange books and spend the night immersed in the world of their new literary treasures. The quiet atmosphere of the holiday evening, with families gathered together, provides the perfect setting for this cozy reading tradition. It has become a cultural phenomenon, with the entire nation looking forward to selecting and receiving books that cater to diverse tastes and interests.

The Jólabókaflóð tradition has gained international attention, and many people outside of Iceland have adopted this delightful custom. Book lovers worldwide have embraced the idea of giving and receiving books during the holiday season, creating a global celebration of literature.

The significance of Jólabókaflóð extends beyond the act of exchanging books. It promotes the joy of reading, encourages the sharing of stories, and fosters a sense of togetherness. The tradition perfectly encapsulates the spirit of the holiday season, emphasizing the value of thoughtful and meaningful gifts that contribute to personal enrichment.

In recent years, social media has played a role in amplifying the Jólabókaflóð tradition. The hashtag #Jólabókaflóð has been widely used to share book recommendations, display festive book piles, and connect with fellow bibliophiles participating in this heartwarming celebration of literature.

Whether you find yourself in Iceland or in a distant corner of the globe, embracing the Jólabókaflóð tradition can add a special and meaningful touch to your holiday festivities. So, as the holiday season approaches, consider picking out a book that resonates with someone you care about, and share in the joy of the Christmas Book Flood.

Here are a few good books to flood people with -

Alison by

Lizzy Stewart

The Hard Switch by

Owen D. Pomery

Tomorrow Tomorrow Tomorrow by Gabrielle Zevin

Pharmacopoeia by Derek Jarman

Underland by Robert Macfarlane

Demon Copperhead by Barbara Kingsolver